About me
I'm a detail-oriented and dynamic service design practitioner, CX strategist, project manager, and communications expert. Helping businesses develop and implement clear solutions and innovations, with a strong work ethic and a passion for excellence.
Education
Bachelor of Commerce, University of Pretoria Management Sciences: Tourism
Additional courses
Design Thinking CX | CX Service Blueprinting | Figma for UX Design | Communication Management | Managing Project Stakeholders | Jira Fundamentals | + more
In Progress
Prince2 Project Management Spoken Arabic
Practice
4+ years of experience consulting as a service designer, CX strategist, project manager, and communications lead, with a further 6+ years of supporting experience.
My story, in short
My journey into generalism began by always caring about the bigger picture, a refusal to accept inconsistencies, and a knack for seeing patterns and reading between the lines.
After obtaining my BCom degree, I spent a large part of my early professional career in client services and social media coordination, developing my abilities to be acutely attuned to user sentiments, analyse feedback, and translate user stories. It trained me to be solution-oriented and curious about the root causes of issues.
When noticing inconsistencies that proved resistant to change, I would tirelessly campaign against them, collect data, and write reports until they were rectified. This initiative and tenacity are part of what redirected my career into consultancy, first focusing on communications and CX strategy, but with each new issue targeted, expanding and diversifying my fields of expertise.
With excellent contextual understanding, I often serve as an interpreter between technical and creative teams, bridging the gap between specialists and facilitating successful communication. As a pragmatist who still loves big ideas, I help visionaries find feasible ways to turn their goals into a reality.
I'm passionate, diligent, and truly excited about each new challenge. I'd love to hear about your project!
01
Understanding your vision and needs, and establishing the goals of our collaboration.
Research & Design
In-depth research, developing concepts through creative, data-informed ideation, and designing the workflow.
Document & Refine
Realization
Refining and iterating through feedback. All relevant documentation and resources are made available to support realization.
Realization will be the successful delivery of the agreed-upon outcomes.
Discovery
02
04
03
The Process
The process will vary and the elements will differ depending on the type of service rendered, but this is a general outline applicable to many cases.
Let's create something exceptional
Not sure how to approach a particular challenge? Exploring how to bring your vision to life?
© 2026 Danielle Robertson. All rights reserved.
Danielle Robertson
Service design practitioner, CX strategist, project manager, and communications expert.
